Sunday, December 10, 2006

Sunday Thoughts

It's almost Christmas & hopefully you are almost finished with your sewing & installations!

Between Christmas & New Years, do you set goals for the next year? Do all the paperwork that has piled up on your desk?

My goal for next year is to only work 60 hours per week! Now I'll go back to sewing & thinking about how I'll accomplish that!

Happy Sunday All!

Sunday, September 03, 2006

Marketing Thought

This is the first post on the Workroom Connection blog. We are dedicated to raising the bar on the quality of workmanship coming from our workrooms as well as creating artistic, exceptionally designed window treatments and soft furnishings.

Did you know that your biz is attached to housing starts and most people wait until they have been in a new home for almost 2 years before starting the decorating process? After moving into a new home, the first investment, if not included in the mortgage, is hard window treatments for privacy. The second big investment is for landscaping.

So, if you are selling hard treatments, you should begin rolling neighborhoods while the homes are in the stick stage. Get to know the builders, carpet salespeople, realtors and be ready to jump as soon as the house sells.

Then about 12 months after you have installed the hard treatments, start making return calls to the area to see if your happy customers are ready to add draperies, bed linens and finishing touches.

It's about face time: the more your face is in front of potential clients, the better chance you will be taking care of their needs when they make their next buying decision.

Respectfully Submitted,
Martha SEWnatorius